Archive | language

The Seafood Industry Has Mastered Rebranding

Would you eat an Antarctic toothfish? Probably not. It’s an ugly-looking human-sized fish with an unappetizing sounding name. But chances are you have eaten it. That’s because the seafood industry has mastered the art of rebranding. In the 1970s, American seafood entrepreneur Lee Lantz realized a fish with buttery white flesh and a mild, non-fishy…

Continue Reading 1

Banished Words 2023

I’m not gaslighting you. We’re at an inflection point of people quiet quitting irregardless if everything is amazing and moving forward. Does that make sense? Absolutely! Since 1976, Lake Superior State University (LSSU) has compiled an annual list of words to be banned. For years, it was described as words to be “banished from the…

Continue Reading 0

Directionally Accurate But Not Precise

Sometimes I’m directionally accurate but not precise. My lack of precision isn’t an attempt to mislead or misinform. After all, my motto is words matter so I usually choose my words carefully. Instead, this imprecision stems from the desire to tell a compelling story or when my memory is cloudy. Here’s a recent real-life example:…

Continue Reading 0