Have you ever heard of Nordstrom’s? It’s a trick question. The name of the store is actually Nordstrom. There is no letter ‘s’ in the name. The same is true with Kroger and JCPenney. Even the president made the mistake with supermarket chain Meijer. So why do people add ‘s’ to store names? The most…
Archive | language
Ablaut Reduplication Isn’t Jibber Jabber
Ever wonder why we say clocks go tick tock and not tock tick?Or why the music genre is called hip hop and not hop hip? If you ask most English speakers for a reason, they’ll likely respond it just sounds better that way. That may be true, but it turns out there is an actual…
Jamais Vu: The Familiar Seems New
Have you ever written a common word and momentarily questioned whether you spelled it correctly? If so, you might have experienced jamais vu. You’ll notice I wrote jamais vu, not the more common expression déjà vu. Déjà vu (French for “already seen”) is the feeling we’ve experienced something before when it’s actually new to us….
Banished Words 2024
People have been hacking the English language for years but, at the end of the day, most of the attempts don’t slay. Instead, they are – wait for it – cringe-worthy. Since this is my side hustle, it’s time to obsess about the 2024 banished words. Since 1976, Lake Superior State University (LSSU) has compiled…
Different Levels Of Reading
While we are taught how to read words and sentences when we are young, we are rarely taught how to read paragraphs or books. And most of us don’t realize there are different levels of reading. The fascinating and useful How To Read A Book is subtitled “The Classic Guide to Intelligent Reading.” The authors…
The Butler Did It
If you’re a fan of whodunnit murder mysteries (and even if you aren’t), you’ve likely heard the phrase: the butler did it. It’s shorthand for a seemingly common plot which goes like this: A group of people are invited to a dinner at a wealthy person’s private estate and the wealthy person is killed while…
Give The Frog A Loan
In the spirit of everything old is new again, I’m blogging the classic ‘give the frog a loan’ story since none of the 20-somethings I recently told it to had heard it before. Give the frog a loan is an example of a shaggy dog story; a longer joke full of seemingly irrelevant details with…
The Seafood Industry Has Mastered Rebranding
Would you eat an Antarctic toothfish? Probably not. It’s an ugly-looking human-sized fish with an unappetizing sounding name. But chances are you have eaten it. That’s because the seafood industry has mastered the art of rebranding. In the 1970s, American seafood entrepreneur Lee Lantz realized a fish with buttery white flesh and a mild, non-fishy…
It’s Called A Bald-Faced Lie
If you tell a brazen untruth, is it called a bald-faced lie or a bold-faced lie? 100 years ago, the answer might have been neither, as the phrase barefaced lie was in fashion. Barefaced literally means beardless but implied bold or even brazen, perhaps because it was unacceptable for a man not to have a…
Banished Words 2023
I’m not gaslighting you. We’re at an inflection point of people quiet quitting irregardless if everything is amazing and moving forward. Does that make sense? Absolutely! Since 1976, Lake Superior State University (LSSU) has compiled an annual list of words to be banned. For years, it was described as words to be “banished from the…