What would get people to reuse their towels in hotel rooms? The answer might surprise you, as it’s not saving the environment or saving money. People are more likely to reuse their hotel towels if they are told that everyone else is doing it. This variant of the ‘keeping up with the Joneses’ effect seems…
As the name implies, biomimicry is the discipline of designing products by mimicking phenomena that already exist in biology and nature. The best-known example of this approach is Velcro, which was developed in the 1940s by engineer George De Mestral when he noticed burrs clinging to his dog’s fur after a walk in the woods. It…
If want to hear lots of specific details about a TV show you missed, you may be better off asking a shy person rather than a loudmouth talking about it in the break room. According to Dutch scientist Camiel Beukeboom, introverts use more descriptive and concrete language than extroverts. Extroverts are far more likely to…
The phrase ‘fiscal cliff’ was clearly trending in 2012. I’ve been meaning to renew my annual practice of blogging about LSSU‘s list of banished words but I guess I kicked the can down the road. Since I’m passionate about the subject, I doubled down on a recent flight. Fueled by boneless wings (my Superfood of…
Remember the invisible gorilla video? In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players. While the ball was being tossed, someone in a gorilla suit walked between them in plain view. Very few people noticed the gorilla because…
The science of subtle signals suggests what you say is less important than how you say it. Mark Buchanan is a theoretical physicist who writes about how physics can be used to understand biology, economics, psychology and other social sciences. His book, “The Social Atom: Why the Rich Get Richer, Cheaters Get Caught and Your…
In sports and in gambling there is a mistaken belief that a player who is performing better than normal will continue to play well, even if the odds suggest otherwise. This belief is especially strong in basketball. Players who have made several shots in a row are considered to have a “hot hand” and encouraged…
Are people happier in California? Almost everywhere I’ve visited, I’ve encountered the belief that people are happier in California. When pressed for an explanation, the most common response is the good weather. As studies have shown sunlight positively influences mood, perhaps everyone should move to California. That might make the world a happier place. Practicality aside, it turns…
As a frequent traveler, I sometimes find myself so time-shifted I can’t sleep even though it’s late at night. During a recent episode, I wondered whether lying in bed with my eyes closed had the same benefits as actual sleep. Doesn’t my brain and body still get some rest? The answer isn’t clear cut. Brian Fung asks exactly this question…
On weekends I enjoy long hikes in the hills around my house. It relaxes me after the work week and my mind wanders to new ideas. Of course, it’s also good for my health. Mostly. Lately I’ve noticed a disturbing trend. I often go to lunch with my hiking companions after a few hours on the trail…