Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…
It’s the time of year when New Year’s resolutions are all around us. In a quick news search, I found more than 100 articles published in the last week alone. Apparently we’ve all resolved to write about resolutions. New Year’s resolutions are especially tough because they are usually set only once per year and have…
For U.S. retailers, Halloween kicks off the end-of-year holiday spending spree (time to panic: it’s only 54 shopping days until Christmas). Even though Halloween didn’t become a commercial holiday until the early 1900’s, it is now the fifth most profitable holiday for US retailers behind Christmas, Mother’s Day, Valentine’s Day, and Easter. Various reports show…
The pessimist believes the glass is half empty and the optimist sees it as half full but the insomniac stays up all night trying to decide the answer. This is an amusing twist on the classic expression normally used to show that any given situation can be looked at optimistically (half full) or pessimistically (half…
On July 4 1776, the Continental Congress approved the Declaration of Independence. The declaration announced that the thirteen American colonies no longer considered themselves as part of the British Empire but rather a new nation of independent sovereign states — the United States of America. This in itself is well-known: however, here are some factoids…
More than six years ago, I created a wordle of my 10 most popular blog posts. Back then, word clouds were relatively new and I thought it was an interesting way to explore what I had been writing about. Some words were expected – performance, scorecard, objectives, strategy, metrics. Others were a bit more surprising –…
It might have started with the Frappuccino, the line of frozen coffee beverages sold by Starbucks. The term was coined as a combination of the words frappé (in Boston: a thick milkshake with ice cream) and cappuccino (in Italian: espresso coffee with frothed milk). While the 500+ calorie beverage was only introduced in 1995, it…
The 57th Annual Grammy Awards, honoring excellence in the music industry, will be held Sunday February 8, 2015 at the Staples Center in Los Angeles. The Grammys were originally called the Gramophone Awards which explains the gilded statues presented to the winners. According to legend, music executives created the Grammys in reaction to the rising…
For 40 years in a row, the LSSU-Nation folks at Lake Superior State University have been curating a cra-cra list of “Words Banished from the Queen’s English for Misuse, Overuse and General Uselessness”. During last week’s polar vortex, I hacked the entire 800+ word list to understand if the authors should swag for their skill…
People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…