Archive | measurement

Word Cloud for MBWA, 2015 edition

More than six years ago, I created a wordle of my 10 most popular blog posts. Back then, word clouds were relatively new and I thought it was an interesting way to explore what I had been writing about. Some words were expected – performance, scorecard, objectives, strategy, metrics. Others were a bit more surprising –…

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Fun with tenure metrics: 2014 edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…

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