Archive | measurement

New Year’s Resolutions Shenanigans, 2016 edition

It’s the time of year when New Year’s resolutions are all around us. In a quick news search, I found more than 100 articles published in the last week alone. Apparently we’ve all resolved to write about resolutions. New Year’s resolutions are especially tough because they are usually set only once per year and have…

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Halloween Metrics 2015

For U.S. retailers, Halloween kicks off the end-of-year holiday spending spree (time to panic: it’s only 54 shopping days until Christmas). Even though Halloween didn’t become a commercial holiday until the early 1900’s, it is now the fifth most profitable holiday for US retailers behind Christmas, Mother’s Day, Valentine’s Day, and Easter. Various reports show…

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Word Cloud for MBWA, 2015 edition

More than six years ago, I created a wordle of my 10 most popular blog posts. Back then, word clouds were relatively new and I thought it was an interesting way to explore what I had been writing about. Some words were expected – performance, scorecard, objectives, strategy, metrics. Others were a bit more surprising –…

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Fun with tenure metrics: 2014 edition

People seem to be obsessed with executive tenure. Executive search firm Spencer Stuart reports the average tenure for a Chief Marketing Officer is now 45 months, based on analysis from the top 100 advertised brands. This is a significant improvement from five years ago, when studies showed that the average CMO tenure was anywhere from…

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