With the U.S presidential election imminent, not surprisingly politics are dominating everyone’s conversations. Last week I had an on-going discussion with a work colleague on whether brands have political connotations. We decided to try to figure out the politics of brand. The conversation started with my colleague’s observation about cars in our office parking lot: more…
Next week I’ll be in China for our second annual customer meeting. One of the things that makes this event special is we didn’t try to export the US version to China but rather built an event ground up for China. As Chinese consumers gain affluence, we expect them to act like Westerners and are…
The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…