Leonardo da Vinci might have been one of the earliest adopters of exponential thinking. da Vinci was born more than 500 years ago in semi-rural Tuscany to parents of modest means. Despite little access to formal education, he was able to extrapolate forward-thinking ideas about subjects as diverse as architecture, engineering, mathematics, urban planning, science…
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Lily Pads and Exponential Thinking
By Jonathan Becher on January 31, 2016 in Business, communication, Culture, measurement, psychology, storytelling
Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…