Tag Archives | innovation

The Blanding of Brands

If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…

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Exploring the Adjacent Possible

We sensationalize innovation as moments of eureka leading to novel ideas but most innovation comes from exploring the adjacent possible. The concept of the adjacent possible originates from Stuart Kauffman’ work on biological evolution. Kauffman’s theory is biological systems morph into more complex systems by taking small, incremental steps rather than extreme jumps or more…

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Self-Renewal and the Courage to Fail

We are all faced with a series of great opportunities – brilliantly disguised as insoluble problems. February 16 is the anniversary of the death of John William Gardner, the author of that quote. Gardner was Secretary of Health, Education, and Welfare in the late 1960’s, founder of two influential U.S. organizations (Common Cause and Independent…

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Measuring innovation

An article in Industrial Market Trends alerted me to the Goldense Group 2008 Product Development Metrics Survey of the top 10 R&D metrics used by industry: R&D spending as a percentage of sales (77 percent); Total patents filed/pending/awarded/rejected (61 percent); Total R&D headcount (59 percent) Current-year percentage sales due to new products released in the past six…

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