The parable of the Zen farmer reminds us to avoid hasty generalizations. In both life and in business, when an unexpected good or bad event happens, it’s common to quickly assess the situation and then jump to a conclusion. When things go well, we’re overjoyed. But when things don’t turn out as we’d hoped, we’re…
Words matter. Using the the phrase software consumption rather than building, marketing, and selling software can allow you to re-imagine your business. Here’s one such story: I’m a fan of the logic model because it emphasizes outcome KPIs that monitor impact rather than output metrics that track activities. I also like strategy maps because they are simple…