Archive | Business

The Myth Of Fair Value

To prepare for the upcoming holiday shopping season, I’m reading ‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone. Poundstone references a wide variety of psychology studies which show consumers are unable to accurately estimate fair prices and are “strongly influenced by the unconscious, irrational, and politically incorrect.”…

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health

Are Your Co-Workers Good For Your Health?

Co-workers can be good for your health. A 2011 research study from Tel Aviv University suggests having nice co-workers improves employee health. The researchers closely monitored 800 adults over twenty years, repeatedly interviewing them on a wide range of topics from the conditions in their workplace, the behavior of their bosses, and the niceness of…

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Ogilvy’s Advertising Lessons

In 1948 David Ogilvy founded the agency that would later become Ogilvy & Mather. Ogilvy, who is often called the father of advertising, emphasized that the goal of advertising is to sell products and that successful advertising is based on information about the end consumer.  Two of Ogilvy’s most famous campaigns are “The man in…

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Mr. Clean

The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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