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Are Your Co-Workers Good For Your Health?

Co-workers can be good for your health. A 2011 research study from Tel Aviv University suggests having nice co-workers improves employee health. The researchers closely monitored 800 adults over twenty years, repeatedly interviewing them on a wide range of topics from the conditions in their workplace, the behavior of their bosses, and the niceness of…

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Ogilvy’s Advertising Lessons

In 1948 David Ogilvy founded the agency that would later become Ogilvy & Mather. Ogilvy, who is often called the father of advertising, emphasized that the goal of advertising is to sell products and that successful advertising is based on information about the end consumer.  Two of Ogilvy’s most famous campaigns are “The man in…

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Mr. Clean

The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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No Such Thing As A Free Lunch

There’s no such thing as a free lunch. In English, this is a popular phrase that suggests you can’t get something for nothing.  (Readers, is there a similar saying in other languages?) Like many common phrases, its origin is shrouded in mystery. At the heart of the phrase, the concept of a “free lunch” refers…

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