Years ago, I took a class called “Managing With Influence” from Jeffrey Pfeffer, professor of organizational behavior at Stanford University and author of the book subtitled “Profiting from Evidence-Based Management.” During the class, Professor Pfeffer claimed layoffs do not improve financial performance – except in the very short term. He based this on a careful analysis of…
Words matter. Using the the phrase software consumption rather than building, marketing, and selling software can allow you to re-imagine your business. Here’s one such story: I’m a fan of the logic model because it emphasizes outcome KPIs that monitor impact rather than output metrics that track activities. I also like strategy maps because they are simple…
During the holidays, I had the chance to re-read one of my favorite marketing books: The 22 Immutable Laws of Marketing by Ries and Trout. While many people seem to think that the book is no longer relevant, I was more than a little surprised by how of much of the book I remembered and…
It’s the holiday season and I’m faced with my annual dilemma: How do I thank a small number of employees who have disproportionately supported the company’s and my own success over the last year? For most of my career, I’ve believed non-cash rewards were better than cash. After all, cash gets used for next months’ car…
In the Upside of the Downturn, Geoff Colvin suggests death rates go down in a recession. Regardless of the accuracy of the claim, it’s worth remembering the recession provides new opportunities for companies willing to take risks. To emphasize this point, Colvin subtitled his book “Ten Management Strategies to Prevail in the Recession and Thrive in the Aftermath.”…
After poking fun at Marketing, several people forwarded me this classic joke about the communication issues between Marketing and Engineering: A man is flying in a hot air balloon and realizes he is lost. He reduces his altitude and spots a man down below. He lowers the balloon further and shouts, “Excuse me. Can you…
If you’re not in software development, you may not be familiar with an agile software development framework called scrum. Scrum is an alternative to the traditional waterfall approach and attempts to simplify complex projects by structuring them in short cycles of work called sprints. Each sprint is based on prioritized customer requirements such that the highest value features…
On a recent transcontinental flight, I found myself writing the phrase “less is more” in response to a 60 page PowerPoint I had been asked to review. Although the origin is unclear, the phrase “less is more” is often associated with Ludwig Mies Van Der Rohe, one of the founders of modern architecture and a proponent…
As a marketing professional, the favorite part of my job is the time I spend with customers. This past week I was asked to host a senior government delegation in our Executive Briefing Center. Since the 45 minute slot was supposed to encourage conversation, I brought a single slide as a visual aid. Imagine my…
In a McKinsey Quarterly article entitled “Management lessons from the financial crisis,” UCLA business professor Richard Rumelt coins the term smooth-sailing fallacy: This smooth-sailing fallacy arises when we mistake a measure for reality. Competent management always looks deeper than the numbers, deeper than the current measures. Incompetent management just focuses on the metrics, on the body…