Archive | measurement

Decision Quicksand

Why are unimportant decisions so hard for people to make? The conventional wisdom is people don’t make decisions due to the fear of being wrong. However, in “Decision Quicksand: When Trivial Choices Suck Us In,” research suggests excessive information and extraneous choices trick our brains into thinking a decision is more complicated than it really…

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Banished Words for 2011

Lake Superior State University released its 36th annual “List of Words Banished from the Queen’s English for Mis-use, Over-use and General Uselessness”.  The list is based on more than 1,000 submissions on their Web site.  The winners (losers?) include the Sarah Palin-coined word “refudiate” and the popular online terms “viral” and “fail.”  LSSU’s complete list…

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Even More Performance Management Quotes

Two of my most popular posts (as measured by WordPress stats) are quotes about performance management (Feb 2009, Sept 2009).  Given that popularity, I’ve listed even more performance management quotes: “An obstacle is what you see when you are no longer focused on the goal.” Anonymous (Anyone know who said this?) “Some people achieve the…

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Software Consumption

Words matter. Using the the phrase software consumption rather than building, marketing, and selling software can allow you to re-imagine your business. Here’s one such story: I’m a fan of the logic model because it emphasizes outcome KPIs that monitor impact rather than output metrics that track activities. I also like strategy maps because they are simple…

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Lawn Activities, Yard Outcomes

Performance management continuously invades my personal life, whether it’s on airplanes, during mentoring, or at Thanksgiving dinner. Here’s another example: Not long after I moved into my previous house, a friendly neighbor came over to welcome me to the block. Amid advice on local stores and restaurants, he pointed out that my front lawn wasn’t…

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Fun with tenure metrics

At last week’s meeting of the CMO Community, a representative of the executive search consulting firm Spencer Stuart mentioned that the average tenure for Chief Marketing Officers at U.S. companies is 28 months, up five months from 2006. Great news, I thought, given my current role. However, remembering the earlier confusion on CFO tenure, I decided to do some fact…

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Measuring Analyst Relations

On Friday, a colleague in another division asked me “How do you measure the effectiveness of analysts relations?” It’s an unanswerable question we’ve all been asked 1000 times about a wide variety of topics (even a marine terminal gate). As I said then, every time someone asks you to show them the measures, be sure to…

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