A few years ago I read psychologist Walter Mischel’s book, “The Marshmallow Test: Mastering Self-Control,” which provides recommendations on how to substantially increase your ability to control your impulses, including: Create good habits Visualize long-term consequences Disassociate from situations so they are less personal This strategy even managed to teach self-control to Sesame Street’s Cookie…
One rainy afternoon I was watching a re-run of a detective show when I began to think about the phrase “beyond a reasonable doubt.” How much doubt, I wondered, is reasonable? If you have an analytics background, you might fall prey to the temptation of trying to quantify the doubt. Using the language of statistics,…
Every company needs a compelling origin story. An origin story reveals how a character became the protagonist (or antagonist), usually providing a compelling event which explains their intentions or behavior. Comics and movies use origin stories to explain how characters got their superpowers or why they are supervillains. Recently, entertainment companies have rewritten the origins…
If writing were illegal I’d be in prison. I can’t not write. It’s a compulsion. — David Baldacci For most, writing isn’t a lucrative profession; it’s a passion. According to Meredith Maran, “one million manuscripts are currently searching for a U.S. publisher. One percent of these will get the nod.” But publishing a book isn’t…
Recently a colleague sent me an email which said “since you’re a lexiphile, you might like these phrases and use them in a future blog”. He included a list of 10 punny sentences like this one: Police were called to the daycare center, where a three-year-old was resisting a rest. He was right – I…
All I really need to know I learned from Dr. Seuss. With apologies to Robert Fulghum, Dr. Seuss has more life-long lessons than kindergarten. Here are some of my favorites: The best way to learn and expand your horizons is to try new things. I do not like green eggs and ham! I do not…
Seventy years ago this week, Lawrence Peter “Yogi” Berra made his major league debut for the New York Yankees. Yogi Berra was a fantastic baseball player, arguably the greatest catcher of all time. To give you a sense of his baseball résumé, Yogi played in 15 All-Star Games, won 10 World Series championships, and earned…
When I first got into business, the HR manager asked me a series of informal questions which claimed to test my suitability for corporate life. As I recall, I didn’t do so well on the quiz but I’ve still managed to figure out the corporate gig. I recently came across the questions and started using…
Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…
Throughout my career, I’ve relied on story telling to reinforce abstract concepts or make announcements more memorable. Whether it’s oxen, elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. I’ve always want to tell a story which involved a platypus but I never really had a good rationale….