Archive | storytelling

Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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What I Learned From The Platypus

Throughout my career, I’ve relied on story telling to reinforce abstract concepts or make announcements more memorable. Whether it’s oxen, elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. I’ve always want to tell a story which involved a platypus but I never really had a good rationale….

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Four Oxen and the Lion

During my career I’ve often used animal stories to help illustrate specific points, reinforce behaviors, or to provide colorful rallying cries. Whether it’s elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. The heart of good communication is repetition. When I originally introduced the story of the…

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The Art of Storytelling

The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…

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Teaching the Elephant to Dance

Do you need an informal way to convince your coworkers that your organization could benefit from performance management?  That the principles of managing by walking around could improve your organization’s alignment? Here’s a poem that was written more than 150 years ago that might help: The Blind Men and The Elephant John Godfrey Saxe (1816-1887)…

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