A Common Parasite Linked To Entrepreneurism 

Toxoplasma gondii is a common parasite estimated to infect ~10% of the U.S. population and perhaps as many as half in other countries. Few infected people exhibit symptoms, as a healthy person’s immune system usually keeps the parasite from causing illness. However, toxoplasma infection has been linked to a wide variety of outgoing and risk-seeking…

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Banished Words 2023

I’m not gaslighting you. We’re at an inflection point of people quiet quitting irregardless if everything is amazing and moving forward. Does that make sense? Absolutely! Since 1976, Lake Superior State University (LSSU) has compiled an annual list of words to be banned. For years, it was described as words to be “banished from the…

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Next Practices or Best Practices?

If you want to pursue innovation, consider next practices instead of best practices. Best practices look into the past to document processes that can be repeated for specific business problems. Next practices are future-oriented blueprints which allow organizations to better anticipate and respond to strategic issues which have inherent unknowns and risks. Best practices allow…

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The Availability Heuristic Impacts Decision Making

The availability heuristic is a cognitive bias which describes our tendency to use information that comes to mind quickly when making decisions. If we think of something quickly (i.e., it’s more available to our memory), we assume it’s a more frequent and more probable event. If we have a harder time thinking of something (less…

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The Blanding of Brands

If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…

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