Tag Archives | “harvard business review”

Flattery Works, Sometimes

The Mae West attributed quote “flattery will get you everywhere” may be good advice. Sometimes. Research published in the Journal of Marketing Research demonstrates flattery leaves a lasting and positive impression of the flatterer, even when people believe it is insincere. In the experiment, participants were shown a flyer from a fictitious clothing store complimenting…

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Can You Say What Your Strategy Is?

In the Harvard Business Review article Can You Say What Your Strategy Is?, David Collis and Michael Rukstad claim most executives cannot summarize their company’s strategy.  Of course, if executives can’t, no one else in the organization will be able to. And those organizations that don’t understand their strategy are unlikely to execute them successfully. In their words:…

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