Archive | humor

The Firewood Fallacy

Whenever an expert makes a claim they cannot support with data, I’m reminded of the firewood fallacy. Firewood fallacy is a term I coined earlier in my career after being frustrated by how many organizations suffer from group think. Decisions are often made based on institutional knowledge or hearsay, rather than independent research or data….

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Fun With Palindromes, Without Aibohphobia

A palindrome is a word, sentence, or number that reads the same backward or forward. It derives from the Greek palindromos (palin is “again, back” and dromos, “running”), suggesting the palindrome “runs back” on itself. Most credit author Henry Peacham for introducing the word palindrome into English in 1638. Palindromes are quite common in English, especially three letter ones: mom,…

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Humorous Riddles for Marketers

When I was a marketer, I enjoyed poking fun at my own profession. While marketing is often criticized, my humor was based on pride. There’s even evidence that self-deprecation is linked to wellbeing. With that in mind, here are 10 humorous riddles for marketers. In fact, maybe marketers are the only ones who will truly…

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The Best Songs For Halloween

For more than 20 years, I’ve been playing the song Dead Man’s Party by Oingo Boingo repeatedly on Halloween. My tradition started in 1996, a year after Oingo Boingo last played the song at their farewell concert on Halloween 1995. I’ve been doing this for so long that the song has become synonymous with Halloween…

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Every company needs a compelling origin story

Every company needs a compelling origin story. An origin story reveals how a character became the protagonist (or antagonist), usually providing a compelling event which explains their intentions or behavior. Comics and movies use origin stories to explain how characters got their superpowers or why they are supervillains. Recently, entertainment companies have rewritten the origins…

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