Sometimes I’m directionally accurate but not precise. My lack of precision isn’t an attempt to mislead or misinform. After all, my motto is words matter so I usually choose my words carefully. Instead, this imprecision stems from the desire to tell a compelling story or when my memory is cloudy. Here’s a recent real-life example:…
Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…
The abstract for ‘When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing’ caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend to put people to sleep, stories move them to action. People relate to each other in…