Archive | communication

Discover Your Inner Economist

I’ve been meaning to read Tyler Cowen’s Discover Your Inner Economist since it came out a decade ago. Cowen is an economics professor at George Mason University who describes himself as a “curious intellectual nerd polymath.” He also runs marginalrevolution.com, arguably one of the best economics blogs. While I was intrigued by the subtitle “Use Incentives…

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Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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New Year’s Resolutions Shenanigans, 2016 edition

It’s the time of year when New Year’s resolutions are all around us. In a quick news search, I found more than 100 articles published in the last week alone. Apparently we’ve all resolved to write about resolutions. New Year’s resolutions are especially tough because they are usually set only once per year and have…

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