Archive | communication

Four Oxen and the Lion

During my career I’ve often used animal stories to help illustrate specific points, reinforce behaviors, or to provide colorful rallying cries. Whether it’s elephants, monkeys, or camels, stories about animals are easy to remember and therefore more likely to be repeated. The heart of good communication is repetition. When I originally introduced the story of the…

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Bring Your Gifts to Work: My Maverick Hangout Experience

Unlocking human potential. It’s a manager’s most important task, but also the hardest to measure and understand. How can leaders empower employees to be free of bureaucracy and top-down management, while maintaining consistency and efficiency across the organization? Gary Hamel, co-founder of the Management Innovation eXchange (MIX), and I discussed these issues and others during…

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Disruptive Persuasion

Remember the ‘but you are free’ technique? When you ask someone to do something, be sure to include the statement that they are free to choose to do it or not. Adding this phrase doubles the likelihood they will do it. Davis and Knowles demonstrated another simple persuasion method which they dubbed the disrupt-then-reframe technique….

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I Smell A Rat: Empathy In Business

In collaboration with author Gary Hamel and the Management Innovation Exchange (The MIX), SAP launched a crowd-source initiative which poses the question: What is the one thing you’d change to help organizations unleash and organize human potential across boundaries? As I was researching my own answer around the notion of “empathy in business”, I found a Washington Post article titled: A New Model…

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The Art and Science of Storytelling

As a marketer, I’m fascinated by both the art and science of storytelling. It’s no surprise the abstract for “When Consumers and Brands Talk: Storytelling Theory and Research in Psychology and Marketing” caught my eye: Storytelling is pervasive through life. Much information is stored, indexed, and retrieved in the form of stories. Although lectures tend…

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