Archive | measurement

When Promoting People, Beware the False Record Effect

After writing about several examples of bias from insensitivity to sample size, a former colleague asked whether I thought performance in the workplace was subject to the same bias. She observed that people were sometimes rewarded or even promoted for high performance, even if that performance was sporadic rather than sustained. She asked: Shouldn’t the…

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The Red Queen Effect Explains Why You Aren’t Getting Ahead

For much of my career, I’ve argued that people design key performance indicators (KPIs) incorrectly. One of my own favorite blogs made the case that, unless you compare yourself against some external benchmark, you might be making progress towards achieving your KPIs but actually losing ground. Simplistically, if you’re growing by 20% and the market…

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Spelling Bee 2017

On Thursday June 1, while many Californians – including me – were watching the Golden State Warriors defeat the Cleveland Cavaliers in game one of the NBA Finals, Ananya Vinay, a 12-year old from Fresno California, correctly spelled ‘marocain’ to win the 2017 Scripps National Spelling Bee. I might have guessed the correct spelling for…

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Lily Pads and Exponential Thinking

Longtime readers of my personal blog will know I believe storytelling is a fantastic way to introduce new ideas, make announcements more memorable, or to ensure you can break through the noise of traditional communication. As I wrote several years ago, We want consumers to view themselves as protagonists in a story with the brand…

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New Year’s Resolutions Shenanigans, 2016 edition

It’s the time of year when New Year’s resolutions are all around us. In a quick news search, I found more than 100 articles published in the last week alone. Apparently we’ve all resolved to write about resolutions. New Year’s resolutions are especially tough because they are usually set only once per year and have…

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