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The Seafood Industry Has Mastered Rebranding

Would you eat an Antarctic toothfish? Probably not. It’s an ugly-looking human-sized fish with an unappetizing sounding name. But chances are you have eaten it. That’s because the seafood industry has mastered the art of rebranding. In the 1970s, American seafood entrepreneur Lee Lantz realized a fish with buttery white flesh and a mild, non-fishy…

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Controlling the weather is chaotic

Weather modification, also known as geoengineering, is intentionally altering or controlling the weather. The most common form of weather modification is cloud seeding, spraying small particles, such as silver iodide, onto clouds in the attempt to increase rain or snow. Weather modification can also have the goal of preventing damaging weather, such as hail or…

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A Common Parasite Linked To Entrepreneurism 

Toxoplasma gondii is a common parasite estimated to infect ~10% of the U.S. population and perhaps as many as half in other countries. Few infected people exhibit symptoms, as a healthy person’s immune system usually keeps the parasite from causing illness. However, toxoplasma infection has been linked to a wide variety of outgoing and risk-seeking…

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