You can use the power of callbacks to improve your marketing… and to be funnier. In case you’re not familiar with the term, in comedy callbacks describe a joke which refers back to one told earlier in the set. By reminding the audience of the previous reference, the comic gets more than one laugh from…
When people ask for advice or a second opinion, they give clues to the answer they are expecting so they don’t get a truly independent point of view. In a series of experiments, researchers found that people often add their own opinion when they ask for an opinion or advice, even though they are aware…
The raven paradox forces us to question the value of information. In his 1965 essay “Studies in the Logic of Confirmation,” the acclaimed philosopher of science Carl Hempel showcased a fundamental paradox in the scientific method using the simplistic observations of ravens. He started with the statement “all ravens are black.” Expressed in logic form,…
Since my motto is Words Matter, I found myself researching how to write good. OK, that’s intentionally a bit provocative and some background is warranted. A friend used the phrase “Exaggeration is a billion times worse than understatement” so I obviously wanted to know where it originated. It’s generally attributed to Frank L. Visco from…
The definition of insanity is doing the same thing over and over again and expecting a different result. This well-known quote, often attributed to Albert Einstein, cautions us from repeating ineffective actions or continue down paths likely to lead to disappointing outcomes. Only, Albert Einstein never said it. The Ultimate Quotable Einstein, the self-described ‘most…
Have you ever noticed there’s conflicting sayings for every situation and every point of view? When someone you care about goes on a long trip, a friend might comfort you by saying “Absence makes the heart grow fonder”. On the other hand, when you end a relationship with a toxic partner, the same friend might…
Since it’s so easy to fall prey to them, it’s no surprise cognitive biases are rampant in politics. The most common bias in politics is the confirmation basis. The confirmation bias is the tendency to look for or interpret information in a way that confirms preexisting beliefs or assumptions. We not only don’t look for…
You likely remember the spelling rule, “I before E, except after C.” It’s been taught in English grammar textbooks at least as far back as 1866 and persists in modern school texts. In fact, it’s been called the “supreme, and for many people solitary, spelling rule.” The rule is supposed to help with the complexity…
Travel changes you in multiple ways: from how you interact with others to the way you think and make decisions. Travel might even make you healthier or more successful in business. Let’s examine the evidence… A 2013 research study compared the personalities of college students who studied abroad for at least one semester with those…
Have you ever heard of Nordstrom’s? It’s a trick question. The name of the store is actually Nordstrom. There is no letter ‘s’ in the name. The same is true with Kroger and JCPenney. Even the president made the mistake with supermarket chain Meijer. So why do people add ‘s’ to store names? The most…