Author Archive | Jonathan Becher

The Butler Did It

If you’re a fan of whodunnit murder mysteries (and even if you aren’t), you’ve likely heard the phrase: the butler did it. It’s shorthand for a seemingly common plot which goes like this: A group of people are invited to a dinner at a wealthy person’s private estate and the wealthy person is killed while…

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Rota’s 10 Life Lessons

You might not have heard of MIT professor Gian-Carlo Rota but you should know Rota’s 10 Life Lessons. Rota was an internationally respected mathematician and philosopher, and an influential and admired teacher. He was credited with transforming the field of combinatorial logic into one with a wide range industrial applications – from computers to communications…

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The Seafood Industry Has Mastered Rebranding

Would you eat an Antarctic toothfish? Probably not. It’s an ugly-looking human-sized fish with an unappetizing sounding name. But chances are you have eaten it. That’s because the seafood industry has mastered the art of rebranding. In the 1970s, American seafood entrepreneur Lee Lantz realized a fish with buttery white flesh and a mild, non-fishy…

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