Archive | Business

Disguising Brands

A few weeks ago, I got an SMS message from a former colleague saying “Did you know that disguising brands is the new flex in marketing?” He linked to this nameless billboard with a red swirling background and the words ‘It Has To Be Fries.’ Color me confused. After a closer look, I realized the…

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It’s Not Elementary, My Dear Watson

Despite the popularity of the saying, Sherlock Holmes never actually said “elementary, my dear Watson.” Regardless, we recognize the phrase refers to something which is easily understood – perhaps obvious – even if it seems confusing to others. Referring to the books, Watson is surprised and impressed when Holmes is able to figure out things from…

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Ideas or Execution?

Perhaps I shouldn’t be surprised, but there has been an on-going debate on which is more important to an organization’s long term success: ideas or execution? Headquarter executives, strategy aficionados, and entrepreneurs often chime in on the side of creativity and ideas. Operational executives and line workers usually favor execution. Actually, debate might be too…

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