If branding is the art of differentiation, blanding might be the science of imitation. We’re witnessing the blanding of brands. Blanding, a term coined in 2018, happens when a challenger brand drafts on the brand recognition of a larger and more established competitor by using similar brand identification (fonts, colors, imagery). Blanding was popularized by…
Whenever an expert makes a claim they cannot support with data, I’m reminded of the firewood fallacy. Firewood fallacy is a term I coined earlier in my career after being frustrated by how many organizations suffer from group think. Decisions are often made based on institutional knowledge or hearsay, rather than independent research or data….
One of the advantages of living in Silicon Valley is you get to meet some amazing people. A recent meet-up with a friend reminded me of the time we got to meet Robert Joss, Dean Emeritus of the Stanford Graduate School of Business. During his career, Professor Joss researched how people can be developed into…
Businesses should stop glorifying cheerful superheroes and emphasize the quiet safeguarder. Cheerful superhero is my term for those people who sweep in to fix a problem after it’s occurred, often with a loud noise and a smile on their face. They don’t complain about cleaning up other peoples’ messes, partly because they thrive on restoring…
Shrinkflation happens when companies keep the price of an overall package the same while reducing the size or quantity of the items in the package. The word is a portmanteau of the words shrink and inflation. The first use of the term is often attributed to Pippa Malmgren. Shrinkflation is a sneaky way to combat…
“Never look a gift horse in the mouth.” On a recent video conference call, a speaker used the gift horse idiom, much to the confusion of many of the attendees. For those who may not be familiar with the expression, it suggests people should not find fault with something that has been received as a…
Most people spend their lives avoiding things that scare them but the key to self-protection might be to trust your fear instinct. Fear is a natural response to physical and emotional danger, based on an evolutionary survival mechanism. The physical response, known as “fight or flight,” includes sweating, increased heart rate, and high adrenaline levels…
The benefits of having a mentor are well known and well documented, ranging from increased self-confidence to more promotions and higher pay. This is especially true when mentorship turns into sponsorship. But what about the benefits of an anti-mentor? A strong mentor provides guidance and advice to a less experienced and usually younger person, often…
Not long after I wrote about humblebragging, a reader asked me if humblebragging was an example of countersignaling. My short answer is ‘no’ but it deserves a more nuanced explanation. Signaling is a biological concept in which information is implicitly conveyed to others. Red mushrooms signal to would-be predators that they are poisonous. Peacocks bare…
A palindrome is a word, sentence, or number that reads the same backward or forward. It derives from the Greek palindromos (palin is “again, back” and dromos, “running”), suggesting the palindrome “runs back” on itself. Most credit author Henry Peacham for introducing the word palindrome into English in 1638. Palindromes are quite common in English, especially three letter ones: mom,…